Real GoodMade with the planet in mind.Love your ‘fit, love your planet with Real Good. As part of our broader sustainability goals, we’ve made a commitment to moving toward more sustainable raw materials and reducing our water and energy usage.
Real GoodMade with the planet in mind.Love your ‘fit, love your planet with Real Good. As part of our broader sustainability goals, we’ve made a commitment to moving toward more sustainable raw materials and reducing our water and energy usage.
Look for the “Real Good” BadgeYou’ll find it on select styles in stores and online that are made from more sustainable raw materials or using more sustainable techniques, such as in a factory that meets expectations for our Water Leadership Program.
Look for the “Real Good” BadgeYou’ll find it on select styles in stores and online that are made from more sustainable raw materials or using more sustainable techniques, such as in a factory that meets expectations for our Water Leadership Program.
The water saved by every pair of Real Good jeans on average.
The amount by which we’ve reduced the water used to make each pair of jeans.
The number of plastic bottles used in recycled polyester in 2022 alone.
Recycle your old jeans & get $10 off a new pair!Bring any old pair of jeans into an AE store and get $10 toward a new pair – just for Real Rewards members!
Recycle your old jeans & get $10 off a new pair!Bring any old pair of jeans into an AE store and get $10 toward a new pair – just for Real Rewards members!