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A DECADE OF CELEBRATING THE REAL YOU In 2014, we listened to you and stopped retouching bodies. That was just the beginning: 10 years later, Generation REAL is still going strong.
2 cities. 3 days. At our first-ever casting call, we came to YOU to hear your REAL stories.
We’ve had generations of girls and women now growing up with Aerie. THIS IS NOW A NEW STANDARD.
COLETTE AERIE REAL ALUMNI
We made Aerie REAL together. REAL people. REAL lives. Thank you for leading the way.
THE FUTURE IS GENERATION REAL.
Being able to shape that future for myself, for my family, for those around me. That really gets me FIRED UP & MOTIVATED
ADDA GENERATION REAL
Our mission The Aerie Real Foundation™, launched in October 2022, works to build confidence in women, foster an inclusive community, and protect our planet to make the world a better place for all.
Over 1 million dollars donated! Thanks to our customers, the Aerie Real Foundation™ has given over $1.3M in grants to national and local non-profit organizations, supporting causes like fighting for menstrual equity, empowering low-income communities and igniting inclusion. We're so proud that, with your help, the foundation has impacted 170,000+ lives so far.
In 2023, Aerie donated over 100K bras and undies to people in need.
ARE YOU MAKING REAL CHANGE We want to fund you! Aerie wants to support your non-profit organization with up to $10,000 in an Aerie Real Change Community Grant. Apply for a grant from the Aerie Real Foundation™ today!
A DECADE OF MOMENTS TOGETHER We built Generation REAL in stores, on the road & in your communities. One event at a time.
We want to meet YOU! Stay tuned & connected for upcoming opportunities to be a part of the brand.